NVIDIA moves to AI
A graphic representing AI and NVIDIA (William Winkelman / The Puma Prensa)
By William Winkelman, Website Editor
The tech company NVIDIA was founded in 1993 in California, and has recently made a huge shift in the wrong direction for consumers, causing a loss of faith in the community that once held them very dear. As a company, they are known for making GPUs (the part of a computer that's used for heavy workloads like gaming, editing, and modeling) and other computer technologies, but in recent years, something new: AI.
Back before the AI boom, NVIDIA was an amazing company and a favorite of editors, gamers, and developers on computers as their GPUs were in a league of their own. For years, their computer parts were consistently above their competitors and often the only option for many as their signature parts in the GPU allowed for amazing efficiency. This is important, as a GPU makes up a majority of the budget when building a computer. Over recent years though, other companies have caught up, like AMD and Intel for GPU production. This is usually great, as competition often results in better products for consumers, but for NVIDIA recently, this is not the case.
AI is not abnormal though to be computer parts though as seen throughout past implementation prior to now with photo editing mainly. Since 2006, NVIDIA has used AI in their GPUs to help them run faster and be more efficient under certain workloads. The issue arises when the AI detracts from the hardware on the GPU and instead makes it run as software in the digital space. WIth their most recent releases of the 5000-series utilizing AI to generate frames to make it run smoother at a sacrifice of quality, optimize AI workloads, and help train AI better. The big new selling point is the AI in the GPUs, but this is not liked by the consumer, only by AI data centers and AI trainers, suggesting a change in the market.
These AI data centers and AI trainers need GPU’s for their work. In recent months, this has risen GPUs like the 5090 from $1,800 to almost $4,000 as of January 2026. This rise in AI has also impacted almost every other facet of computers, increasing parts like storage by 300% and memory by up to 600%. These rises have made computers almost double in price since October 2025, parts wise. NVIDIA is also investing $100 billion or more into OpenAI as well as other services to increase their evaluation, raising their stock price and inflating AI to gain more revenue to seem more valuable as a company.
From the consumer’s point of view, these price rises for AI are not worth it, and are strongly hated, turning a once beloved company into one people in the space dislike. It is sad to see, but when AI goes back down to standard proportions of investments, they will be remembered for their wrongdoings against the community that made them rich in the first place.